About Catalys

Catalys is a Canadian leader in the formulation, manufacturing, and distribution of innovative chemical and lubrication solutions. Serving key sectors such as industrial, commercial, automotive, and retail, we help our customers optimize their operations through technical expertise, reliable performance, and value-added services.

As we continue to grow our footprint in Ontario, Catalys is looking for a Sales Representative who is results-driven, highly organized, and motivated by new business development. In this role, you will expand our customer base in the London area and support customers with tailored lubrication solutions that address their operational and technical needs.

Position Overview

The Sales Representative - Territory is responsible for developing and managing a commercial, industrial, and institutional customer portfolio within an assigned territory. The role focuses on identifying customer needs and delivering value-added solutions across Catalys Lubricants’ product and service offerings, including lubricants, greases, DEF (urea), antifreeze, windshield washer fluids, bio-lubricants, and related services.

The position plays a key role in driving territory growth through:

1. Ontario new business and opening new accounts

2. Growing existing customers and increasing share of wallet (SOW)

3. Building long-term partnerships through technical and commercial support

Key Responsibilities

Sales & Business Development

• Allocate approximately 60% of sales efforts to Chevron products and 40% to other Catalys Lubricants products and services

• Develop and execute a territory business plan to achieve sales and profitability targets

• Prospect and secure new accounts across targeted industries

• Identify and pursue major accounts in sectors such as construction, transportation, mining, forestry, marine, public sector, and other agreed-upon markets

• Build a strong pipeline and consistently generate new opportunities

Account Management & Growth

• Strengthen relationships with existing customers to increase share of wallet

• Conduct lubrication studies and operational assessments to identify needs and recommend solutions

• Provide product training and technical support to customers and distributors

• Support distributors in growing their business by assisting with quarterly business planning and follow-up

Collaboration & Internal Coordination

• Maintain strong working relationships with internal partners including Credit, Operations, Customer Service, Technical Services, and suppliers

• Participate in commercial and technical training programs

• Represent the company in relevant industry associations, conferences, and networking events to increase visibility and business opportunities

Reporting & Tools

• Use CRM systems and corporate tools effectively (Salesforce preferred, Outlook, Microsoft Office Suite, Copilot, Chevron sales tools, customer presentation tools such as RbL, etc.)

• Maintain accurate pipeline activity, forecasting, and administrative follow-up

• Use all required forms and sales tools provided by management

Required Competencies

Technical

• Strong understanding of petroleum/lubrication product terminology and industrial sales cycles

• Experience selling into industrial sectors such as construction, transportation, manufacturing, mining, or related industries

• Experience in a B2B distribution sales environment

• Strong computer skills (Microsoft Office Suite, Outlook; CRM experience required)

Behavioral

• Hunter mindset with strong new business development capability

• Highly organized, self-driven, and able to operate independently with minimal supervision

• Strong negotiation skills and business acumen

• Excellent communication and relationship-building skills

• Solution-oriented with strong problem-solving abilities

• Able to manage priorities and perform in a results-driven environment

Qualifications

Education: College diploma (technical or business), or equivalent experience in sales/distribution.

Experience: 6 to 9 years of relevant experience in commercial and industrial sales. Experience in lubricants is considered a strong asset.

Ready to Apply?

If you thrive in a field-based sales role and enjoy building new business while supporting customers with technical solutions, we’d love to hear from you.

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