Location: Edmonton, Alberta
Reports to: Senior Director of Sales – Thibert
Territory: Alberta & British Columbia
Start Date: As soon as possible

About Canadian Wheel

Canadian Wheel is a leading distributor of wheels across Canada, supplying key markets such as OTR (Off-the-Road), Agriculture, Trailer, Highway and Passenger Car wheels. With a strong reputation for reliability and technical expertise, Canadian Wheel supports a network of service branches and partners across the country.

Position Summary

The Sales Director – Canadian Wheel Division is responsible for leading all sales-related activities for the Alberta and British Columbia markets. Based in Edmonton, this role requires a highly engaged, field-oriented leader with the strategic insight and relationship-building skills to drive growth and manage key accounts. The ideal candidate will have deep knowledge of the wheel distribution industry and proven experience managing sales teams and operations in a branch-based or service-driven environment.

Key Responsibilities

• Develop and execute the regional sales strategy in alignment with Canadian Wheel’s national objectives.
• Lead and support the regional sales team through coaching, performance tracking, and field engagement.
• Identify new business opportunities and drive customer acquisition within the assigned territory.
• Build and maintain strong relationships with key clients, service branches, and distribution partners.
• Monitor and manage sales performance, KPIs, forecasts, and budget targets.
• Work cross-functionally with operations, purchasing, and marketing teams to ensure executional alignment.
• Represent the division in key client meetings, trade shows, and regional events.

Qualifications

• Minimum 5 years of experience in a sales leadership role, ideally in a service branch or distribution environment.
• Solid knowledge of OTR, Agricultural, Trailer, Highway, and Passenger Car wheels and related product segments.
• Demonstrated ability to manage key accounts and business development in a technical or industrial setting.
• Strong interpersonal and leadership skills; ability to influence and maintain long-term business relationships.
• Hands-on, field-first mindset – this role requires regular presence in customer sites, branch locations, and on the road.
• Valid driver’s license and willingness to travel frequently across Alberta and British Columbia.

Additional Information

• Full-time, permanent position.
• Based in Edmonton, AB.
• Competitive compensation package with performance-based bonus.
• Vehicle allowance provided.
• Group benefits plan available.

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